Are you and
your teams giving effective PowerPoint sales presentations? Or are you guilty
of putting audiences to sleep?
professionals have the best intentions, poor sales presentations often stems
from poor planning. Its not that you are intentionally abusing your audience.
But habits, norms and standards could be contributing to unpersuasive
presentationsand equally dismal sales results.
If you even
have a hunch, inkling or a gut feeling that presentation planning could be
improved, you owe it to yourself to take action. Action starts with
investigating the current practices for designing sales presentations.
Here are a few
things to avoid in sales
are well-structured stories. If youre noticing a rampant barrage of stories
that dont go anywhere, you have a clear problem. Your staff doesnt understand
how to build a story from the ground up.
PowerPoint presentations suffer from lack of clarity. Youve seen it. Multiple
messages do not focus an audience. They just produce a fuzzy blur. People
arent sure what the point was.
everything in a vast ocean of bullet points is a recipe for distraction.
Audiences struggle to connect with the key concepts. But they get lost in the
endless onslaught of bullet points.
presenters redirect their information into different types of data charts. From
pie charts to plotted lines it can still overwhelm the audience without
revealing any insights.
balance all the bullet points, some professionals drop in photos, illustrations
or cartoons at random. This might provide some visual relief but it misses the
point. Clip art is used by millions of presenters. Reusing illustrations that
the audience has seen already contributes to boring presentations.
presenters err on the other side of the spectrum. Graphics rule. Tons of
charts, diagrams, photos, and examples for every single slide. This is
different but not an improvement.
throws the audience into a confusing swirl without telling a clear story.
What can you
do differently to avoid alienating your audience? Transform the conversation.
Use intelligent stories to structure your slides. Organize your message with
pictures and wordsso everyone instantly sees the point.
Its not the
fault of the software. Its how were using it.
If you want to
give dramatic and effective presentations with PowerPoint, use these few
Use a clear
structure to organize your presentation story. Working with a presentation
storyboard is one of the fastest ways to go from ideas to finished story. Even
if youre insanely busy and your presentation is in an hour, sketching out your
essential flow will help you present with clarity and confidence.
Tell and show
your story. Make time for people to contribute ideas, share experiences and add
to the discussion. While many professionals are schooled in one-directional
presenting, expectations have changed.
audiences expect and demand interaction. If youre used to presenting without
encouraging participation, questions and exchanges, its time to stretch. Add
interaction into the equation.
nothing quite so boring as everything looking the same. If youre in an
organization that relies on PowerPoint presentations, stretch the envelope. Try
different layouts. Experiment with unique ways to show information.
If everyone is
using lists and bullet-points, take a different tack. Show your information
with photos, pictures and diagrams.
If you have
the opportunity, stretch even more. Insert a whiteboard conversation into the
mix. Show a prop or model to explain ideas. Add variety within your slides and
within your entire choice of media.
challenging to stand out when the norms and standards are deeply entrenched.
Thats when its smart to reach out and get objective feedback. Talk to a
presentation coach. Talk to colleagues in other fields.
Find out what
people are doing in other businesses, industries and organizations. The more
you see whats going on, the more youll recognize opportunities.
Designing effective PowerPoint sales
presentations helps you stand out. The more you discover how to give
exceptional presentations, the more you can expect to achieve phenomenal